![]() Empower UI designers to create their own remarkable color schemes.Share helpful resources for building color awareness, and.Provide rock-solid principles for working with color in digital interfaces,.The digital products we interact with on a daily basis rely on the strategic use of color to communicate important information, so it’s critical that UX and UI designers understand how to wield color wisely. However, when asked to identify a brand’s color palette, the number of correct replies shot up to 80%.Ĭolor also plays an influential role in the world of user interface design. When participants in a recent brand-focused study were challenged to draw the logos of 10 iconic corporations, only 16% were able to recall accurate shapes and design features. ![]() From the enchanting scenic backdrops of set design to the intricate compositions of pixel art, a robust understanding of color is the master key to compelling communication. There’s no way around it: Color is the most impactful creative element in visual design. ![]()
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